Pay Per Click Marketing – Make Sure You Know Your Conversion Rate!

And that is what they don’t tell you.
If your saels copy isn’t proven and you don’t know your true conversion rate, then it doesn’t matter how many targeted visitors you get. BTW, the conversion rate is the number of visitors divided by the number of sales (100 visitors and 3 sales gives you a 3% conversion rate). You must know this conversion rate in order to see if the keyword cost will pay through (example: if each click costs you .50, and your product sells for less than $50.00, and you only convert 1 in 100 you will lose money).So how to do accurately determine the conversion rate?

Well, that my friend is one of the most challenging things about selling services and products on the Internet.
You can’t really launch any kind of sizeable or csotly marketing program with out knowing your conversion rate.
And due to the popularity and increased cost of Pay per click advertising, it can be very pircy.
But if you can’t get traffic, how do you come up with this mystcial figure called the conversion rate?Well you use Pay per click to run some tests.

But I’ve always thought that was a pretty pricey method and sometimes difficult to judge as a strictly conversion or sales test.
There are some better ways that are much less pricy and might work better.The first rule of testing is to make sure you’ve done your resaerch. Do a search on the net for similar products, look at the content of the sales message, pricing, and any promotional material. That will give you some idea for a staritng point. Don’t worry about the competition, that’s for later on and it’s actually a good thing to see that someone else is selling the same type of services or porducts. But that’s a whole different animal we’ll have to deal with in a future article.For right now lets just say that you need to review some similar products and see what methods and copy is benig used to sell them. Also look at the pricing and any other pertinent information. Make sure you can target the product or service and that a market does exist.Once you establish the basics, product with potential, defined target audience, competition exists, and created or made arrangements to resell, let the testing begin. I have 3 good places to start that don’t cost a lot of money and have a gerat diversity in prospects.1. Number one is eBay. One of the great things about testing on eBay is the traffic and the cost. With so many daily users, ebay is a great soruce of instant traffic. You can also run a featured auction for around $24. That’s a pretty reasonable cost for some great feedabck (no pun intended). Just make sure you pick an accurate category and you feature the auction so as many persons will see it as possible. Price is the name of the game on eBay so you might want to choose a loewr cost just for this test but that’s up to you.2. Number two is Ezines. They cost a little more but once again you can pick an ezine that lends itself to your product or servcie.

Check out the ezine for reaedrship and subject matter, number of ads per issue, and circulation.
Use a classified ad for it will realte well to your Pay per click ads.

An simple way to do this is to check out the Directory of Ezines (www.Directoryofezines.Com ), it’s owned by an old friend of mine, Charlie Page, who is one of the smartest Internet Marketers I know.
And no, I didn’t use my affiliate url like some might but I do believe DOE is a very good palce to do ezine research.3. Number three is writing an article and posting it to some of the major submission sites is also very cheap (mostly free but I’m going to propose you spend a little on some). Write an article that is along the same lnies as your product or service (not an advertisement for your item – don’t do that). You always get a bio or signature block that is impeccable for getting some targeted traffic.
There are several good article submission sites and you can get on the front page of some for a week for as little as $15.00. I do that often with new articles.So there is three good and cheap ways to test your sales copy, conversion rate, ad copy, and pricing.

And once you get a handle on your conversion rate, these are good sales vheicles for day to day sales. I’ve been usnig these methods for years and have had excellent results and you can too.The key is to never stop testing.
Always track everything you can abuot any campaigns or marketing methods. Know the hottest way to spend your advertising and marketing bugdet.

What, no advertising and marketing budget?